Project Description




CEO & Co-Owner at WyGroup

Pedro Janela is co-owner and CEO at WYgroup, the largest independent group for digital marketing services in Portugal for 14 years now.  From a startup, back in 2001, to a group with a workforce of over 160 people across offices in Lisbon, Porto, São Paulo and Boston. The group works with some of the greatest renowned brands in Portugal – BES, REN, Minipreço, Lactogal, Grupo Portucel Soporcel, Honda, ES Saúde, Grupo Teixeira Duarte, Sociedade Ponto Verde – and abroad – Reed Elsevier and MedStar Health, among other 100 clients.

His main responsability is to get technology and creativity successfully together, as he knows well all the main fields within interactive and digital marketing, consulting, web & mobile development, adverstising, SEM, Social Media, Marketing performance and CRM.

He is also founding partner and President at eggNEST, which is simultaneously an accelerator, an incubator and a seed fund with 1 million euros of invested capital across 6 companies in different stages.